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TREASURE HUNT Sports Goes investment concerns related to listed companiesRecently held in Chengdu, the 28th China International Sporting Goods, the Peking China Sports Industry Research Center, Professor Chen Shaofeng in the financial boost development of sports industry, the forum's speech responded enthusiastically. After the meeting, on the development of China's sports industry and investment opportunities and other issues, the Securities Times reporter Chen Shaofeng accepted an interview with the Securities Times reporter: In recent years, China's sports industry has developed rapidly, but divided from the industry point of view, a lot of time and did not put sports industry singled out, such as stocks classified generally not sports industry. You think this is not because of its size and not too big?Chen Shaofeng: China's sports industry, small scale can not say. Sport is an integral part of the cultural industry, involving sports equipment, sports training, venue construction and management, event and media, etc., sometimes it's like there are cross-related industries. In essence, sports marketing is entertaining marketing. This year what developments and changes?Chen Shaofeng: guidance of the introduction, which means the sports industry in national economic development in an important position has been established. But the key question is whether to develop a subsequent matching rules, forming and easy to follow, actionable policy support. Chinese sports market potential is enormous, only contest the field, the current development of China's market is only about 10%. To explore the potential of China's sports industry, you must create a separate league operating company, the company will leagues and clubs, let the league has its own chain Securities Times reporter: Chinese sports companies already listed, it seems that only in the technology industry. Pathfinder, Li Ning, Olympic sports, ANTA Sports and so few companies. Professor Chen would like to talk about the sports industry and capital issues Shaofeng: You say these companies are mostly doing sports equipment, sports equipment. In other countries, not only sports equipment, sports equipment category listed companies, even and football, basketball and other enterprises associated leagues are listed, many hardcore fans but also shareholders, they are also the club's investors lifelong consumers. Their feelings on the team along with the growth of the team to grow, I think China is the faithful can also try to build industrial-type club, the implementation of enterprise operations the past two years, China's outward expansion capital soon, now mostly acquired manufacturing, resource companies. According to this situation continues, the acquisition of a foreign sports industry also makes sense. You never know when, China's capital will be able to go out and acquire a South American football club Securities Times reporter: on the domestic situation, what are the sports industry worth the investment?Chen Shaofeng: I think that sports training is a great market. Now amateur sports are to athletics-based, small market. If the balls into school sports school, this market is big, such as golf training is the entrepreneur is required, in addition to such star brokers, leagues, venues, brand licensing, etc. have great investment opportunities. It is worth mentioning that, which is also a great opportunity to bring the media, I say here is designed for a sporting event services, new media, in short, if China's sports industry can operate in full accordance with the market rules, hope of profit very large, they will naturally attract a lot of capital.
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