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Integrated services ranks first daily trafficAccording to iResearch, April 2012 video website user behavior analysis report Data show that in April 2012 the number of online video sites covering 330 million players, representing an increase of 21%. In the fierce competition in the industry, the user's favorite and sought after as a key to success, a huge user base directly to the video websites to bring growth and traffic. Thus, how to use differentiation strategies to enhance the user experience and enhance user stickiness become the industry concerned about the new topic. IResearch latest an integrated video service ranking data show, PPTV (download) Average daily traffic ranks first in the industry, while the growth rate statistics to become the only one three video industry growth data are maintained positive growth of enterprises, and 8 weeks ahead of other competitors. PPTV (download) to achieve such impressive results with its flagship sports events differentiation strategy is inextricably linked to a layout, PPTV to content differences as a foothold, through a variety of sporting events attracted a wide audience in the eyeIn order to meet user needs, PPTV (download) include soccer, basketball, tennis, snooker, racing, table tennis and other sports content, including all projects, in addition to the European Cup as the representative of large-scale events PPTV (download) also carried out in different forms throughout the coverage, PPTV (download), with its wealth of resources to the users sports feast DCCI Internet Data Center for Premier League matches after a survey data show that more than 80% of the audience used PPTV (download ) Premier League online TV viewing, 60% of viewers to PPTV (download) as the preferred viewing events, shows, PPTV (download) has become the fans the best choice for watching sports events. Another survey showed that one in three PPTV (download) live sports platform users, there are two equally PPTV (downloaded) movies and television content of loyal users, two conversion rate ranks first in the industry, with smooth playback experience with differentiated layout advantages, PPTV further enhance user stickinessWith smooth playback experience with differentiated layout advantages, PPTV (download) the growing influence of the brand, to further improve user stickiness. With the European Cup tournament to advance, PPTV (download) rely on multi-terminal mature technology and rich operational experience sports content through differentiated features unique content for the fans present 24 hours a seamless football feast. Legendary brand, guide the user constantly settled PPTV (download) platform; live sports content differentiated advantages, so PPTV (download) further bind user stickiness PPTV (download) broadcast sporting events are hosted with the top of the commentary man team, and in the live event, based on the production of high-quality home-made programs on sports events for all aspects of three-dimensional depth coverage, improve the users' needs, giving users a higher quality viewing experience. In addition, the development of the mobile Internet fiery moment, through the mobile intelligent terminal watch live sports has become a trend, PPTV (download) the industry's first complete multi-rate strategic layout of the terminal to ensure that IOS and Android phones and flat-panel TV customers end users to watch live sporting events anywhere in the network and mobile video socializing oriented development pattern, seize the opportunity. With the consolidation trend in the video industry reshuffle intensified, intensely contested behind the industry pattern has shrunk. For video businesses, continued to maintain high growth industry will directly determine the seating.
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