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Music program innovationMusic, news and talk radio programs is undoubtedly the most important of the Three Musketeers. Music program is recognized as one of the program form the original broadcast. Deejays provide accompanying music appreciation, dissemination of music information to guide the audience's musical tastes, and even affect music trends, and thus tend to emit light of idols, and by the audience favorite. Derived from the music because music radio program emphasizes emotional and spiritual fit and look beautiful and the soft full and music programs contrary to journalistic material based news program produced by processing it appears serious and real , the news program host the traditional image of the eyes of the audience is often a cold, calm, strong iceberg. However, in order to make such programs remain fascinating conversation is never easy, most of the presenters for the audience taste and orientation errors of judgment may exist today, the rise of urban radio frequency segments, the media increasingly diverse, which, music radio show host have contracted programs fronts, trying new styles of programs in order to implement the individual in the process of low-cost strategy to win more market share. So, faced with different types of programs, what kind of strategy can be effective in ensuring the successful implementation of strategic deejays innovation?A, music and news, talk combined - carrot and stick program modeU.S. National Broadcasting Company (NBC) morning show host Katie Couric (Katie Couric), presided over the Today for 15 years, interviewed countless politicians and world leaders. She reported hard news industry peers appreciated the way popular in the 30-minute program which always maintain hearty and Funny style, and always able to freely switch between hard and soft news. Seen in this light, excellent news presenter is not necessarily cold, stiff, when you use the right amount of news coverage humane soft dispensing products not only does not weaken the dissemination of results, but thus producing captivating shock force, and such soft swap products can be host natural emotion, but also some kind of touching hearts of music, sound effects. And vice versa, matching Jingdang news will become deejays music program in the cooked delicious spices. Of course, in the past called depth of coverage, investigative reporting and other forms of lengthy news broadcasts have not constitute the core competitiveness, the news brief is consistent with contemporary living habits and rhythms. 30 years of successful operation in New York's 1010WINS radio broadcast news are feeds style, each length of no more than 40 seconds, but the most important news every day all covered. Moderator in the music program should also provide news dapper, so as to make it more popular addition, the musical conversation may well be the modern radio program Flex the typical pattern. Since broadcasting is personal media, the moderator in music, especially in contrast to the topic of conversation in cooperation with the appropriate song meanders, of course, more intimate nature than the lofty music station in Nanjing production of Music News Talk mode program areas erudite. When immediate, concise outline-style news broadcast audience is increasingly becoming favorite, the music news mode Morning Music, Music Evening News and other programs will be in Nanjing bandstand emerged. According CSM2008 January Nanjing radio listening survey report shows that Nanjing music station's two frequencies (FM105.8 and FM106.6) in the audience in the most consumer purchasing power constitute the majority of young people, (Figure 1) which lack of high-income groups, (Figure 2) Most of these people pay attention to quality of life, while highly concerned information of all kinds, so clever fusion music program and grafting news, livelihood topic this carrot and stick strategy will inevitably become bandstand get high listening figures and market share effective means two, Music Information and localization service type music station in the use ofType of music stations are not in addition to music, nothing. United States currently has 70% of the more than 13,000 radio stations are all types of music, of which the Information and music has become the most important two radio function. China most types of music stations usually positioned according to their frequency, a particular kind of streaming music, providing 24-hour cycle. There is a loop in a program broadcast on the important content is information, including social and livelihood in the region close to the news, such as every quarter of an hour from the host port broadcast traffic information, weather forecasts, etc., such a wide range of information, such as weather can be subdivided into exponential decrease clothing, comfort level index, colds index, stroke index of weather conditions, UV Index, Air Quality Index and other live weather index, involving almost all aspects of modern urban life, These types of information in the bandstand music streaming plays a decisive weight. Thus, localization and service music information constitutes all types of music radio program. These also allow music station presenters have to seriously weigh how to make your own music program broadcast news show more perfect, more aware, on the basis of the traditional radio to open up more in line with the audience listening habits, respect for the law of propagation Broadcasting the road of innovation is the key to success. [1] Luan Yi Mei. Broadcast curve Revelation .2007 06.[2] Li Xiang. Lacks music radio research what .2005 03.[3] into the American audience American radio survey report typed .2006 07.
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