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Insiders reveal low success rate of 90 mainland online game developmentChengdu Tianfu Avenue South Extension an old building building, there is a 400 square meters of office, the computer keyboard percussion sounds one after another. In this monthly rent of $ 30,000 in office rooms, 60 employees each month to receive nearly $ 500,000 in wages, the average person 8,000 yuan per person expensive things cheap, is a common feature of online games company in Chengdu, here survive on one hundred game companies, each worth the money for the game people are singing the same song: I'm a Little Bird, wanted to fly but did not fly high.This is a true portrayal of Chengdu online business: one looked lively, but they are small trees, with a total length also not towering trees Chengdu when we can truly win games fourth city? WCC reporter interviewed the two gaming companies in Chengdu fight money fight talent, fight control, not ordinary people play in this game.Survey sample: Sichuan nine public interactionMain products: large client gameFacing difficulties: large initial investment, 90% spent on personnel costs game works up to 90% failure rateLong development cycle, take longer to gainGaming the industry, 90% is spent on people who, while successful on-line, less than 10%. Sichuan nine congregation Interactive Network Technology Co., Ltd. CEO Zhu Zhuanjing lamented to reporters. Zhu Chuanjing Chengdu online games industry veteran, was also a former vice president of Kingsoft game, in 2009 founded nine congregation, which lasted three years to develop large-scale network client 3D game The soul of the Three Kingdoms, has been in some Southeast Asian countries into trial operation 90 % Game stillbornWe have voted more than ten million, three-year development period without any income, in the middle but also to ensure the team lingers. Zhu Chuanjing believe that this is a fight for money, fight talent, management and control of the fight game, not ordinary people play in this game, according to Zhu Chuanjing revealed nine core developers congregation, monthly salary of over 10,000 yuan, the fledgling worst employees have 4,000 yuan, although not as Tencent, Netease and other large companies, but also in the start-up companies, even quite good paid out of this, Zhu Chuanjing that still does not completely guarantee success of the game, the client online games work up to 90% failure rate, It's not like the film industry, as long as there is star power, even if you can make money almost screenwriter, online games in the programming , planning, art and other aspects of people have to work independently, but also works hard to judge in advance the popularity of large accidental factors. Zhu Chuanjing that online success, money can not drop out of the light, the key lies in the ability of the development team and insisted on making a successful game 3000000However, a large client game on the line, if successful, the development company will be able to have a good few good days. According to Zhu Chuanjing introduction, the soul of the Three Kingdoms has thirty-five thousands of overseas online can bring several hundred thousand dollars a month into the operation. After completion of trial operation, will be in China, the world's largest online games market, there will be a steady stream of income to repay up to three years of development work, the completion of the game development companies to operators, basically you can Officers do not reap the profits, while a normal operation in the domestic online games generally have 3-5 people online, through the operator's share, the development company has more than 300 million monthly net income, a situation like this could have been continuation of 3-5 years or more trap bottleneck Chengdu gaming market operation works were the first call does not ringSurvey sample: Chengdu miracles EntertainmentMain products: Web GamesFacing the dilemma: is short board operatorAlthough no shortage of R & D personnel in Chengdu, but not out of the country-known works areMiracles are close to 100 pages a game company, founded by the end of 2010, single-minded done half a web games, however, the 2011 annual meeting of Shanghai chinajoy game, miracles management team by surprise. Do not talk do not know, we are all wrong direction the past six months. Miracle Entertainment Limited Market Leader Margie recalled the case also a lingering fear, web game is fast games, players spend all fragments of time, the operation to be as simple as possible, we booing, or in accordance with the client to do before the game experience, functional design complexity, wanted players to time into the game. Chengdu lack of operating environmentBehind closed doors is really intolerable, back after six months of work we put this all be reversed. Margie believes that research and development company in Chengdu are mutual exchanges and market feedback comes from operating companies, usually rare and northward along a wide operating company exchange, the direction it is easy to mistake. Well the game is to the side of the feedback, while modified to do it, which is also no shortage of R & D personnel in Chengdu though, but not in the country are always out-known games of the reason.In fact, the operator of online games in Chengdu short board, long been the industry's understanding, but over the years this has been little improvement. Chengdu is no national game media, channel marketing. Margie said, why the lack of Chengdu gaming industry operating environment? Zhu Chuanjing believe that this is mainly because online games are a national market, as the country's center of North Canton, naturally became the gaming operations center. In contrast, research is unique in Chengdu has been commendable.
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