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In the new wave of outbreaksTencent development of ten years, the company main business is the Internet, and cultural creativity. Starting from instant messaging, and then enter interactive entertainment, online games, online media and social networking platforms, $ 28.5 billion in revenue last year, profits of 100 billion yuan, ranking the top few in the industry. But we also face many new problems and new thinking, in which the Internet and the integration of traditional cultural industries, the conflict is one of the cultural industry is a traditional industry, film, publishing, media, music and the Internet, have been far away, but now the two sides integration and the impact of growing. Currently, China's Internet population of 4.6 billion, these user groups with the popularity of smart phones spawned a mobile Internet user base in the coming year, in this area the user time and traffic will go beyond the traditional PC (internet) market . Fragments of time that people can use anytime, anywhere access to the Internet, this will be the next wave of the Internet wave last year or two, the updated multimedia content, in a large erosion of traditional film, television platforms. Past six months, the video site competition is particularly popular, because the further development of Internet technology, allowing people to content, the demand for upstream than in the past to enhance the lot, it can cost the intermediate channel with less exposure to the user, can become good content into revenues. This is actually leveraging the entire cultural industry chain and the popularity of broadband Internet speed will bring more and newer applications. In the video, Internet video company developed after more money will be used to better content, advertisers are able to more budget invested in this area, which in turn can go to leveraging the upstream industry chain (content production company), leveraging the actor's paycheck will be further enhanced. Actor's paycheck now than in the past promoted several times, can enhance the development of the Internet industry presenters, artists income, which is a cross-industry changes, a phenomenon worth thinking in publishing, the Internet is also leveraging effect large. The traditional culture of publishing in the middle of the channel is very large, such as online games, in the past by the developer to the publishers, and finally made a CD, and then the game is the same as selling a blockbuster movie to sell to gamers, this model is being challenged. Culture of interactive entertainment products become services What does it mean? Past products and content services, regardless of whether the user is playing or not playing, playing long, for content providers who received the money is the same, it was a great injustice. Later to become service-oriented future products, content, and producers can use to push to the end user in the form of services, with the longer divided into the more this change is significant. Not only is the game, I believe the film, the music industry will be similarly affected, it can not only break the monopoly issue, but also to encourage those who are creative but smaller content producers, are available through an open platform sales directly to the content to the user, this distribution model is the future of the Internet and the cultural and creative industries a trend. This is the profit model changes, the past is in accordance with the product, as well as new media has now become service ads will also affect the development trend of the past production of TV content and music, people rarely think of ways to make money with advertising, in fact, new media can be done through advertising. For example, Google is by searching for the keyword forms of media to get advertisers running; Facebook by users in social behavior of the people to be divided, you can advertise for people of different attributes, such social media advertising is now still no excavated treasures, it is also very worthy of our consideration of new media is affecting all aspects of cultural industries, although it has just started, the business model is not mature, but I believe that this industry will soon change.